About Second Line
Today we have more power than ever to use our healthy snacks as a force for good. I founded Second Line to help adults & kids from all walks of life live healthier & happier. I want us to accomplish this not only through our line of high protein, healthy fat puffs, but also through community work with organizations that help empower youth and improve their future.
Our mission reflects the brass band led neighborhood parades known as “Second Lines” that originated and march through our home city of New Orleans.
Second Line creates nutritionally strong snacks made from honest, plant-based ingredients with delicious taste that lives up to the standards set by New Orleans’ rich food culture. While we began this line of healthy snacks as SuperEats, after moving to New Orleans, my vision for the company expanded.
I’m inspired most by the amazing people of our city, my wife, and my parents, including my Father, a musician who helps kids write & perform songs. His heart condition pushed me to pursue an interest in nutrition and wellness, but lifelong pursuit of youth empowerment is what we've adopted at Second Line as part of our mission to make snacks with a purpose.
(My family, above)
New Orleans is a special place filled with a rich culture and a strong, resilient and celebratory community. We also have among the most non profits per capita in the country. The people who run and work for these organizations motivate me to do MORE and I want Second Line to support and work alongside them to help our youth to realize better futures. I would love for you to see our partners page to learn more about some of these amazing non profits.
(My Father, helping kids perform a song they wrote together)
I am so proud to share our snacks and mission with you. As we continually seek ways to innovate through delicious and nutritionally dense snacks, we hope you’ll stick along for the ride -- or parade!
Co-Owner, Founder and CEO
Second Line Snacks